Google Ads That Put Your Business in Front of People Ready to Buy.
When someone searches for your service on Google, they’re ready to act. We make sure your business shows up — with ads structured to convert, not just appear.
The challenge
Does this sound familiar?
- You've run Google Ads but spent heavily with few conversions to show for it
- Your cost per click is high and you're not sure how to bring it down
- You don't understand Quality Score, match types, or negative keywords — and it's costing you
- Your ads are showing for irrelevant searches and wasting budget
- You have no conversion tracking — no idea which keywords are actually generating leads
Here's how we solve it.
- We build your account with tightly themed ad groups and the right keyword match types
- We set up a strong negative keyword list before launch to stop wasting budget immediately
- We install conversion tracking so you know exactly which keywords generate leads
- Weekly optimisation keeps improving performance as data builds over time
What's included
Everything we deliver.
Everything included in your monthly Google Ads management.
- ✔ Google Ads account setup or full account audit
- ✔ Keyword research: search volume, intent, and competition analysis
- ✔ Campaign and ad group structure (tightly themed for Quality Score)
- ✔ Match type strategy: exact, phrase, and broad match modifier
- ✔ Negative keyword list setup and ongoing expansion
- ✔ Ad copy: 3–5 responsive search ad variants per ad group
- ✔ Ad extensions: sitelinks, callouts, call extensions, snippets
- ✔ Conversion tracking: Google Tag Manager + Analytics integration
- ✔ Weekly bid management and optimisation
- ✔ Monthly performance report: impressions, CTR, CPC, conversions, CPL
How it works
How we manage your Google Ads.
A structured process that prioritises leads, not just clicks.
Account Setup & Research
We build or audit your account, research keywords, and map them to tightly structured ad groups.
Campaign Build
We write ad copy, set up extensions, configure match types, and build your negative keyword list.
Launch & Weekly Optimisation
We launch, monitor search term reports, add negatives, and adjust bids weekly.
Report & Scale
Monthly reporting identifies what's working and where to invest more of your budget.
Results
What properly managed Google Ads deliver.
Day 1
Ads can start generating leads
Weekly
Optimisation cycle
30+
Negative keywords from day one
Monthly
Full performance report
Pricing
Simple, transparent pricing.
Management fee shown. Ad spend is billed directly by Google — not through us.
Starter
One Search campaign up to ₹25,000 monthly spend.-
1 Search campaign
-
Up to ₹25,000 ad spend
-
Keyword research
-
Ad copy writing
-
Monthly report
Growth
Up to 3 campaigns with full tracking and extensions.-
Up to 3 campaigns
-
Up to ₹75,000 ad spend
-
Full keyword + negative list
-
Ad extensions setup
-
Conversion tracking
-
Weekly optimisation
-
Monthly report + call
Scale
Unlimited campaigns including Display and PMax.-
Unlimited campaigns
-
₹75,000+ ad spend
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Search + Display + PMax
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Remarketing campaigns
-
Landing page recommendations
-
Weekly reporting
Client stories
What our clients say.
FAQs
Frequently asked questions.
Everything you need to know before getting started.
What is a good monthly budget to start Google Ads in India?
For most service businesses, a starting ad spend of ₹15,000–₹25,000 per month gives enough data to optimise. E-commerce businesses typically need ₹30,000+ to see meaningful results. Separate from our management fee.
What is Quality Score and why does it matter?
Quality Score is Google’s rating (1–10) of how relevant your ads, keywords, and landing page are to a search. A higher Quality Score means you pay less per click for the same position. We structure campaigns to improve this.
What are negative keywords and why are they important?
Negative keywords are searches you exclude your ads from showing for. Without a strong negative keyword list, a significant portion of your budget is wasted on irrelevant clicks.
How is Google Ads different from SEO?
Google Ads shows your business at the top of results immediately — but you pay for every click. SEO builds organic rankings over months for free ongoing traffic. Ideally you run both simultaneously.
How long before Google Ads starts working?
Google Search Ads can start generating leads from day one — because you’re targeting people actively searching for what you offer. The first 2–4 weeks involve optimisation as data builds.
Want to appear at the top of Google when your clients are searching?
Book a free call — we’ll audit your current setup and show you exactly where your budget is being wasted.
Free 30-minute call · No commitment required · Honest advice, always
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